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Archive for May, 2007

Your First Look at Angelina Jolie in A Mighty Heart

Posted by pinrobot123 on May 21, 2007

Paramount Vantage has provided us with the first images of Angelina Jolie in A Mighty Heart, arriving in theatres nationwide on June 22.

Based on Mariane Pearl’s memoir detailing the terrifying and unforgettable story of her husband, Wall Street Journal reporter Danny Pearl’s life and death. The story covers Danny’s (Dan Futterman) reasons for being in Karachi, Pakistan, the complete story of his abduction, the intense effort of his wife, Mariane Pearl (Angelina Jolie) to find him during the weeks following his disappearance and his eventual murder.

On January 23, 2002, Mariane Pearl’s (Angelina Jolie) world changed forever. Her husband Daniel (Dan Futterman), South Asia bureau chief for the Wall Street Journal, was researching a story on shoe bomber Richard Reid. The story drew them to Karachi where a go-between had promised access to an elusive source. As Danny left for the meeting, he told Mariane he might be late for dinner. He never returned.

In the face of death, Danny’s spirit of defiance and his unflinching belief in the power of journalism led Mariane to write about his disappearance, the intense effort to find him and his eventual murder in her memoir A Mighty Heart: The Brave Life and Death of My Husband Danny Pearl. Six months pregnant when the ordeal began, she was carrying a son that Danny hoped to name Adam. She wrote the book to introduce Adam to the father he would never meet. Transcending religion, race and nationality, Mariane’s courageous desire to rise above the bitterness and hatred that continues to plague this post 9/11 world, serves as the purest expression of the joy of life she and Danny shared.

Jolie

Jolie

Jolie

Jolie

Jolie

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Apple iPhone gets official thumbs-up

Posted by pinrobot123 on May 21, 2007

21/05/2007
Apple’s long-awaited iPhone has been given the go-ahead by the US government in time for its rumored June launch.

The US Federal Communications Commission (FCC) has given Apple the thumbs-up and the device is now set for launch. While Apple has kept the exact launch date of its first mobile close to its chest, it’s widely believed to be some time in late June.

The FCC typically tests new devices to the market for various factors including SAR (specific absorption rate)–how much radiation is absorbed into the owner’s head–when the device is in use.

The FCC approval documents don’t, however, give away more details of the closely guarded iPhone: Apple has requested that details including pictures of the handheld device and its user guide remain under wraps for 45 days.

When the device does go on sale, it will be licensed exclusively to US operator Cingular at two prices, US$499 for a 4GB device and US$599 for its 8GB equivalent, although it’s not known whether Cingular intends to subsidize the device.

Apple has given the official launch date for the United Kingdom as late 2007 but has yet to reveal which mobile operator will be its partner in this country.

ipod

Jo Best of Silicon.com reported from London.

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Entering iPhone Era: Marking Time in Mobile

Posted by pinrobot123 on May 21, 2007

Ever since my January keynote on handset design at the big annual 3G event in Tokyo I’ve mentioned the iPhone in every public presentation. And almost every time I’ve made the point that June 2007 marks a watershed moment in time. Much like the Western calendar marks time from before and after Jesus Christ, and how the computer world changed totally by the Macintosh – remembering that Windows is Microsoft’s copy of the Mac operating system – I am certain that the mobile telecoms world will count its time in two Eras. The Era BI: time Before the iPhone, and the ERA AI: time After the iPhone.

What will change? Pretty much everything. And funnily enough, most of it is not actually caused by the iPhone, they only happen to occur so closely to the iPhone, that the iPhone will be given much of the credit.

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Halo 3 Multiplayer Beta for Xbox 360 Review

Posted by pinrobot123 on May 21, 2007

This is the big one, folks. For gamers, the Halo franchise is like Windows Vista, the Godfather movies, and the Kennedy assassination all rolled up into one: Endlessly fascinating to fans of these games, Halo 3 is the latest and, some say, last entry in the vaunted Halo series, and it’s coming out on September 25, 2007. But this week, we got the next best thing: A semi-public beta of three Halo 3 multiplayer maps. These maps showcase new graphics capabilities, weapons, and other game features, and they’re only available for a short time. Depending on your take on this beta, your reaction is either a very muted, “well, that looks an awful
lot like Halo 2 to me” or a decidedly less muted, “OHMYGOD OHMYGOD OHMYGOD OHMYGOD OHMYGOD!!!” Frankly, it’s really just somewhere between those two extremes, but far more positive than negative.

What’s going on?

Not clear on the Halo 3 multiplayer beta? Here’s the scoop. Some months ago, Microsoft announced that it would be launching a semi-public beta test for three Halo 3 multiplayer maps on May 16, 2007. This would mark the first time that non-Microsofties could play the beta out on the public Xbox Live network. Now closed to the public, there were three ways to get into the beta: You could know someone on the Xbox team at Microsoft and snag an invite. You could logon to the Bungie Web site on a specific date and sign up for the beta, hoping you’d be one of the lucky few randomly selected to join. Or, you could buy a specially-marked copy of Crackdown for $60; these copies of the game include a link to the beta in their menus.

I tried the second approach, and after failing at that, I bought Crackdown. Frankly, I didn’t expect much from the game, but was pleasantly surprised. (In fact, Crackdown is a fantastic game, which makes me wonder why they didn’t tie the Halo 3 multiplayer beta to a weaker title.)

On May 16, 2007, eager Crackdown owners booted up the game and waited for the “Download Halo 3 Beta” link to appear on the game’s menu. They waited. And waited. They complained in forums and other online feedback sites. And finally, the word from Bungie came down from on high: There was a screwup, and Halo 3 wouldn’t be made available to Crackdown owners until the next day, May 17.

Frankly, that was just fine with me. I was in Los Angeles last week for WinHEC 2007 through last Thursday anyway, and thus wouldn’t be able to check out Halo 3 until Thursday night at the earliest. And sure enough, after a long day of flying, I kissed my wife and kids, raced into my office, and booted up Crackdown. I clicked the “Download Halo 3 Beta” link and waited. And waited. And waited. The thing is, there were about a million people trying to access this beta that day. And Microsoft’s servers just couldn’t keep up. Despondent, I went to bed.

The next morning, however, I met with immediate success. The beta downloaded and is now playable. (Irritatingly, I must boot into Crackdown to access it, however. I don’t see the link from within the Xbox 360 Dashboard, which would be much quicker and more convenient.) No matter. I have the Halo 3 multiplayer beta. I’ve been playing it for three days straight. This is what I’ve discovered.

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Contrarian iPhone PR Story Package

Posted by pinrobot123 on May 21, 2007

Working for IMO Independent Mobile reminds as their Director of Marketing reminds me a lot of my role at 48hourprint.com as Director of Marketing. Not a lot of time to spend on blogging!

So that I try and juggle the new job and keep content on this blog that’s valuable. I thought I might start discussing some of the PR ideas I am thinking about for IMO.

The iPhone is due out in early June, and will be initially available only through Apple and Cingular stores. IMO sells Cingular services but Cingular is restricting the sale of the iPhone to their exclusive company stores for the moment, which means there may be a lot of hype about the iPhone but IMO’s two retail stores in Framingham, MA and Columbus, OH cannot sell the product. One idea I am working on is researching which phones the other carriers and manufacturers are coming out with at the same time that compete with the iPhone.

My background is not in the wireless industry, so I have to rely a lot on my colleagues in sales at the stores. Fortunately everyone is really knowledgeable, and they recommended I review.

BlackBerry 8830
HTC S710
T-Mobile SideKick
Sprint UpStage
And the Helio Ocean

My plan was to research each of these phones and write up a piece on each, get some comments from my colleagues, and then find the PR contacts from each of the manufacturers or carriers. Perhaps also get some articles from the large gadget bloggers. Take this story package, and write some emails to some of the local papers in each of the cities where we are located. And see if any of the journalists are interested in using the story about what else is out there besides the iPhone as a way of generating some publicity for IMO. I was also going to use this for the content in our email newsletter. I would have written this for the IMO blog, but we don’t have one yet. Any other ideas would be most welcome.

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Halo 3 beta screw up?

Posted by pinrobot123 on May 21, 2007

It seems that Bungie and Microsoft had a few issues with their limited beta for Halo 3 last week. According to 1up,

5:00 a.m. on that appointed date came and went, though, and the beta didn’t launch for Crackdown owners. It wasn’t until some 14 hours later — 7:00 p.m. PST — that Microsoft issued a patch for Crackdown…yes, Crackdown. There wasn’t an issue with the beta — Halo 3 downloaded and played fine for press and those involved in the Friends and Family program — so how did Microsoft’s biggest promotion of 2007 blow up in its face after months of hype?

After a lot of finger pointing Microsoft fessed up that the issue was with Xbox Live.

“This is the first time that we’ve tried to interface downloading of a beta through Xbox LIVE with a previously-shipped game. It’s a complicated process, made even more significant by the huge interest in this beta,” said the company [Microsoft] in a statement.

Given all the effort (hype?) that has gone into marketing this launch which is after all just a beta release and a limited one at that, you think Microsoft would have thoroughly tested the process. You get the feeling the first user to download the beta was the VERY first person to download it. People had taken time off work and school to be some of the first to play test this beta so the lack of QA by Bungie and Microsoft is pitiful. Hopefully a bit more effort will be put into the final release – the marketing machine has already stepped up a gear with this press release announcing the launch date of September 25th.

For those of us who weren’t involved in the beta screw-up, err, test here’s a great Halo video with a smattering of Alien vs Predator to feed our Halo need.

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‘Halo 3′ fans await chance to take up arms on Sept. 25

Posted by pinrobot123 on May 21, 2007

Master Chief fans: Mark your calendar for Sept. 25. That’s when “Halo 3,” the newest sci-fi video game saga and the first specifically designed for Microsoft’s Xbox 360 console, is expected to arrive in stores.

The first-person shooter is the latest addition to the company’s popular science fiction franchise in which an armor-clad human space soldier fights alien hordes in sprawling single-player and online multiplayer battles.

Shane Kim, corporate vice president for Microsoft Game Studios, predicted sales would surpass those of “Halo 2,” which the company says reached $125 million within the first 24 hours in 2004.

“In terms of great exclusive content, this is the biggest weapon that we have,” he said.

The announcement comes as a “beta,” or test version, of “Halo 3″ is being offered to consumers through June 6, allowing players to test some of the game’s multiplayer features ahead of schedule.

The beta shows only the game’s multiplayer online aspects, however. Details of the single-player story remain a secret, Kim said.

“Halo 3″ will be available in three versions: a “standard” edition for $59.99, a “limited edition” that includes features about the making of the game for $69.99, and a $129.99 “legendary edition” that is packaged with a large metal helmet that looks like the one worn by the game’s protagonist, Master Chief.

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Halo 3 Launches September 25/26

Posted by pinrobot123 on May 18, 2007

Well, now it’s official. Microsoft has confirmed that Halo 3 will launch in the US on Sept 25, followed by Europe on Sept 26. This is earlier than predicted and points to Microsoft making an early dash to snag as many Christmas Xbox 360 console sales as possible.

The company claims that the game will ‘shatter’ one-day entertainment sales records and it’s probably right, considering 2.5m copies of Halo 2 sold in the first 24 hours. So far, over 14m copies of Halo games are in the wild. The multiplayer beta kicked off yesterday and already the signs are good.

Microsoft will be also flogging a special Halo 3 edition of the Zune music player sporting Halo music and artwork – after all, it needs all the help it can get. There will be three versions of the game on offer and I’ve only got US pricing so far: basic game $59.99 (£30), a Limited Edition for $69.99 (£35) and a Legendary Edition for $129.99 (£65). Just add around £20+ to each.
Halo 3
Jump now for a photo of the Legendary Edition. -Martin Lynch

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Body Language: Lessons From ‘Spider-Man 3’

Posted by pinrobot123 on May 18, 2007

I took my two older boys to see “Spider-Man 3” this past weekend. Watching all that jam-packed action had the same effect on them as would a 2-liter bottle of Coke. After their “sugar high” subsided and they could actually speak, we had some great father-son chats about the movie’s many moral lessons.

I’ve been milking the moral lessons from “Spider-Man 2” for almost three years now. Doc Oc, the eight-armed super villain from that installment, was an image of the passions gone wild. When our passions are out of control, humanity—as the movie memorably demonstrated—is on a train bound for destruction. Only Spider-Man, there a Christ-figure sacrificing himself in cruciform, can save us.

Now with the release of Spidey 3, I’ve got lots of new material to draw from with my kids. It’s a multi-layered morality tale. One of the main questions this movie addresses is, “What do we do with the hurt we feel when other people cause us pain?”

“Revenge,” Aunt May tells Peter, “is like a poison. Before you know it, it can turn you into something ugly.” And it does. When the man who murdered Peter’s uncle escapes from prison, Peter chooses revenge and Spidey’s alter ego emerges, overtaken by black-alien-parasitic goo. These nasty symbiotes, Peter learns from his college professor, bind to their host, and “when they bind they can be hard to unbind.”

It is very rare to see lust portrayed as something evil in a Hollywood movie. But here, Peter Parker’s lusty prance down Main Street is a clear indication that he is no longer “your friendly neighborhood Spider-Man.” His respect for women has gone out the window. Peter only wises up when he sees how he has wounded his beloved Mary Jane. “I hurt her, Aunt May. I don’t know what to do.”

“You start by doing the hardest thing,” she says. “You forgive yourself.”

Peter, in a fit of merciless rage, had already told a fellow photographer who had cheated him out of a job at the Daily Bugle, “You want forgiveness? Get religion.” It was a sign of things to come. Where does Peter go to do battle with that diabolic goop that had overtaken him? To a church—a Catholic church. The cross atop the spire offers Spidey—and the audience—hope. In a grand image of what battling with sin often feels like, Parker breaks free from his oppression with the help of the victorious tones of the church bell. In the next scene, we see Peter washed clean in a (baptismal) shower.

From then on, Peter learns how to forgive himself—and others. For three movies now we’ve been feeling Peter’s rage toward his uncle’s murderer.

Note: If you don’t want to know the ending of the movie, stop reading now. At the end of this installment, having tried unsuccessfully to avenge his uncle’s death earlier in the movie, Peter faces his uncle’s killer.

The killer tries to excuse himself, “I had no choice,” he insists. Peter calmly replies, “We always have a choice.” Then, as the murderer confesses what happened that fateful night, Peter shows compassion and utters those liberating words, “I forgive you.”

The movie ends with this bit of wisdom: “Whatever comes our way, whatever battle, we always have a choice. It’s our choices that make us who we are, and we can always choose what’s right.”

When others have hurt us, we can always choose forgiveness. As the Catechism of the Catholic Church teaches: “It is not in our power not to feel or to forget an offense; but the heart that offers itself to the Holy Spirit turns injury into compassion and purifies the memory in transforming the hurt into intercession” (CCC 2843).

In its own way, this is the message of “Spider-Man 3”: Hurt can be transformed into something positive. Forgiveness is the only path that brings true resolution to our pain. The alternative is to be possessed by the black, parasitic goo of bitterness and revenge. It’s our choice.

Christopher West, a research fellow and faculty member of the Theology of the Body Institute, has lectured at St. John Vianney Seminary in Denver, the John Paul II Institute in Melbourne, Australia, and Creighton University’s Institute for Priestly Formation in Omaha.

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Halo 3 Beta Impressions

Posted by pinrobot123 on May 18, 2007

At long last the Halo 3 public beta has begun, and with only a few hiccups along the way. Like most people who are participating in the beta, I am using Crackdown as my ticket to the party. When the public beta officially launched at 12am PDT May 16th, owners of Crackdown were left in the dark so to speak, as we were unable to play until hours later when a patch was released to resolve the issue. Bungie, hearing the cries of millions of nerds all at once, silenced all the whiners by extending the beta end date from June 6th to June 10th. Even though the beta is only running for about three weeks, that is plenty of time to get reacquainted with Master Chief before the full games hits stores on September 25, 2007. Remember, this beta is a work in progress and may not represent the quality of the final game. With that said, here are my impressions gathered thus far from hours of playing the beta.

The beta is multiplayer only and features three maps and many different matchmaking play lists. Unfortunately, it is also limited to 8 players total in a match (sorry, big team battle fans). The largest map, Valhalla, is a spiritual successor to Blood Gulch. It features gravity lifts at each base that will shoot you across the map, multiple high points and caves, and a warthog and two mongooses (mongeese?). The mongoose is an all-new vehicle that resembles an ATV and can speedily carry two chiefs across the map. A beautifully crafted waterfall pours into a stream that flows across the map and empties into an enormous lake on the other side.

Halo 3

Snowbound, the smallest of the three maps, features a snow-covered landscape with two alien structures in the middle and only one vehicle, a ghost. Turrets mark the edges of the map, so if you wander to far from the battlefield you will be in for a nasty surprise.

The last map, High Ground, is an asymmetrical map where one team must fight uphill through a canyon to a base where the other team is positioned. There are multiple game modes for each map including rumble pit, team slayer, CTF, bombing run, territories, king of the hill, and more weapon specific types like shotguns and sniper rifles only.

The art style is reminiscent of classic Halo but the graphics are Xbox 360 worthy. The textures have high resolution and the color palettes are vibrant. Additionally, the sound design has received a very noticeable improvement over the last game. Now when your teammates are in a firefight on the other side of a map you will hear the chatter of their gunfire echoing in the distance.

The controls have been tweaked considerably as well. The X button is now a gadget button used to deploy bubble shields, trip mines, and power drainers. The right bumper is used to reload, pick up weapons, or enter vehicles. Also new to Halo 3 is the ability to rip a turret from its stationary housing and carry it with you, the only catch is you move much slower and the perspective changes to third person.

Halo 3

The beta features some new weapons, some returning favorites, and some noticeable absences. New is a one hit kill Spartan laser, a missile pod holding 8 rockets, dual wieldable spiker pistols and the spike grenade. The battle rifle, sniper rifle, needler, rocket launcher, plasma pistol and the assault rifle from the first Halo are back with some noticeable differences. The needler is now a two handed weapon, but it is much more powerful, perhaps even useful this time around. Missing are the pistol and sword, but Bungie can’t give us everything in the beta.

Halo 3’s lobby system has been refined from the previous game. Friends can still stay in the same room surfing from match to match but there are some additions. Now if you don’t like the match making play list you receive you can veto it. If enough vetoes are cast you’ll receive a new map and game type. Brand new to Halo 3 is the ability to save a film of a match and then upload it to your profile for friends to easily find and watch. While in the lobby you can change your character’s symbol and colors, but instead of showing a colored icon above a teammates head while in a match the game shows a letter and number designation.

It isn’t too late to get in on the fun, the beta runs until June 10th so there is plenty of time to jump in by picking up a copy of Crackdown, but you must be an Xbox Live Gold member to participate. On September 25th it will be time to finish the fight, but for now the fight is just getting warmed up on Xbox Live.

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