Contrarian iPhone PR Story Package
Posted by pinrobot123 on May 21, 2007
Working for IMO Independent Mobile reminds as their Director of Marketing reminds me a lot of my role at 48hourprint.com as Director of Marketing. Not a lot of time to spend on blogging!
So that I try and juggle the new job and keep content on this blog that’s valuable. I thought I might start discussing some of the PR ideas I am thinking about for IMO.
The iPhone is due out in early June, and will be initially available only through Apple and Cingular stores. IMO sells Cingular services but Cingular is restricting the sale of the iPhone to their exclusive company stores for the moment, which means there may be a lot of hype about the iPhone but IMO’s two retail stores in Framingham, MA and Columbus, OH cannot sell the product. One idea I am working on is researching which phones the other carriers and manufacturers are coming out with at the same time that compete with the iPhone.
My background is not in the wireless industry, so I have to rely a lot on my colleagues in sales at the stores. Fortunately everyone is really knowledgeable, and they recommended I review.
BlackBerry 8830
HTC S710
T-Mobile SideKick
Sprint UpStage
And the Helio Ocean
My plan was to research each of these phones and write up a piece on each, get some comments from my colleagues, and then find the PR contacts from each of the manufacturers or carriers. Perhaps also get some articles from the large gadget bloggers. Take this story package, and write some emails to some of the local papers in each of the cities where we are located. And see if any of the journalists are interested in using the story about what else is out there besides the iPhone as a way of generating some publicity for IMO. I was also going to use this for the content in our email newsletter. I would have written this for the IMO blog, but we don’t have one yet. Any other ideas would be most welcome.
